AI Insights · Timothy · October 2025
Top 5 Play Pass Games on iOS in the US - Q3 2025
Explore the performance of the top 5 Play Pass games on iOS in the US during Q3 2025, with insights on downloads, revenue, and user activity.
In the third quarter of 2025, the top Play Pass games on iOS in the United States demonstrated varied performance trends. Here’s a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
LEGO® DUPLO® World by StoryToys Limited saw a steady increase in weekly revenue, reaching about $40.6K by the end of September. Downloads fluctuated throughout the quarter, peaking at 8.2K in mid-July, while active users declined from 15.2K to 11.6K.
Pixel Art － Color by Number from Easybrain Ltd experienced a slight dip in weekly revenue, hovering around $14K to $15K. Downloads decreased over the quarter, with a slight rebound to 10.3K by the end. Active users showed a similar pattern, decreasing from 252K to 194K.
Hungry Shark Evolution by Ubisoft maintained a stable revenue trend, averaging around $12K to $16K weekly. Downloads started at 20.3K and gradually declined to 11.9K. Active users showed a decrease from 140K to 118K over the quarter.
Sudoku.com - Number Games also by Easybrain Ltd, saw a peak in weekly downloads in late July at 184K, before dropping to 37.2K by the end of September. Revenue followed a similar trend, peaking at $17.3K in mid-August, then declining. Active users remained strong, reaching over 2.1M by early September.
Finally, Flow Free from Big Duck Games LLC had a steady revenue trend close to $10K. Downloads decreased slightly from 25.7K to 18.6K, while active users saw a decline from 960K to 802K.
For more detailed insights, visit Sensor Tower.
